Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles Spotlight™ Report

Cost: $3,500; published 2026

Whether you are already participating as a voluntary carrier or considering entering the market, it is critical to stay up to date on current trends and performance metrics across lines of business, distribution channels, and other key segments. Equally important is having a clear view of the major players in the industry – understanding the products they offer, the channels they utilize, and the ways they structure and manage their operations, both administratively and technologically.

Eastbridge Consulting Group’s recently released report, Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles, examines the voluntary marketplace, specifically sales, inforce premium, and product and distribution trends. In addition, the report provides a competitive analysis of 10 of the top players in the market. Each profile includes (where information is available):

  • Business Profile—Corporate structure, years in voluntary/worksite business, financial results/ratings, number of employees in worksite
  • Products—Platform, products offered, percentage of business
  • Marketing—Importance of worksite business, percent of overall business, average case size, target markets
  • Distribution—Channels, commissions, enrollment/re-enrollment method
  • Operations—Administration, claims, service, technology

[Note: All information presented in the report has been updated for 2026 based on internal and external data and sources; the sales and results data are for year-end 2025.]

View Table of Contents
1. Study Information

2. Executive Summary

3. Voluntary/Worksite Marketing Industry Snapshot

A. New Sales

B. In-force Premium

C. Top 15 Companies

D. Sales Results by Platform

E. Sales Results by Line of Business

F. Key Insights of Sales Results by Line of Business

G. Distribution Channels

H. Sales Results by Distribution Channel

4. Voluntary/Worksite Carrier Profiles

A. Aflac U.S.

B. Colonial Life

C. Guardian Life Insurance Company of America

D. The Hartford

E. Lincoln Financial

F. MetLife

G. Mutual of Omaha

H. Prudential

I. The Standard

J. Unum

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