Voluntary Benefits in the Large Case Market
Cost: $3,000; published 2025
This report analyzes the opportunities and current results for selling voluntary benefits in the large employer market (1,000 or more employees).
The Voluntary Benefits in the Large Case Market Spotlight™ Report analyzes the opportunities and current results for selling voluntary benefits in the large employer market and updates Eastbridge’s previous report on this subject.
While the definition of a large case varies widely from carrier to carrier, this report defines it as groups with 1,000 or more employees. The report further breaks down the large case market by size where data is available and looks at:
- Size of the large employer market
- Products sold in this market
- What large case employers look for in a voluntary product and carrier
- Differences in attitudes or ownership for employees in the large case market
- Key carriers in the large case market
- Carrier practices in the market
Carriers can use this information to better understand the large case market and how to compete more effectively or determine if this is a market they should pursue.
[Note: Data in this report is pulled from the large case-specific data published in several other Eastbridge studies, including the 2024 “MarketVision™—The Employer Viewpoint©” and 2023 “MarketVision™—The Employee Viewpoint©” studies, as well as the 2024 “U.S. Voluntary/Worksite Sales Report.” Data presented in the Carrier Viewpoint section of this report is from a new study not previously published. Overall, the error margin for the data is roughly plus or minus 5 percentage points, with slightly higher margins for individual size segments.]
View Table of Contents
1. Executive Summary
A. Study Objectives
B. Findings
2. Detailed FIndings
A. The Market
1. Size of the Market
2. Benefits Offered
3. Prevalence of Voluntary
4. Type of Employees Currently Offered Voluntary Benefits
5. Voluntary Sales
6. Large Case Sales by Carrier
B. The Employer Viewpoint on Voluntary
1. Likelihood of Changing Benefits Program
2. Reasons for Offering Voluntary
3. Most Helpful Aspect of Voluntary
4. Most Important Outcomes
5. Number of Voluntary Carriers Used
6. Importance Factors in Choosing a Voluntary Carrier
7. Additional Products from Voluntary Carriers
8. Other Product Lines from Voluntary Broker
9. Voluntary Products Offered
10. Most Recent Enrollment Method
11. Preferred Enrollment Methods
12. Remote/Hybrid Employees and Benefits Enrollment
13. Methods of Educating and Communicating Benefits
14. Most Important Factors Considered in Choosing an Enrollment Platform
15. Inflation and Voluntary Enrollment Participation
16. Administrative Preferences of Large Employers
C. The Employee Viewpoint of Voluntary
1. Ownership of Voluntary
2. Voluntary Products Owned
3. Number of Voluntary Products Owned
4. Reasons for Buying Voluntary
5. Importance of Various Products
6. Interest in Buying on a Voluntary Basis
7. Preferred Method of Payment
8. Preferences for Learning about Voluntary
9. Method of Enrollment
10. Overall Satisfaction with Enrollment
11. Online Capabilities
D. The Carrier Viewpoint
1. Introduction
2. Market Focus
3. Key Competitors
4. Large Case Products
5. Large Case Product Platform
6. Average Number of Products Sold
7. Product Bundling
8. Discounts for Multiple Products
9. Trends in Bundling
10. Marketing Tools for Large Cases
11. Special Employer Services
12. Underwriting for Large Cases
13. Types of Brokers/Producers in Large Case Voluntary Market
14. Enrollment Methods
15. Enrollment Differences with Other Markets
16. Enrollment or Technology Agreements
17. Participation Waiver Rules
18. Takeover Percentages
19. Large Case Takeovers Compared to Other Markets
20. Large Case Results – Participation
21. Large Case Results – Persistency
22. Large Case Results – Profitability
23. Importance of Claims Integration
24. Claims Reporting
25. Importance of API/Data Integration
26. Challenges
27. Future Concerns or Trends