Eastbridge and Voluntary Advantage extend partnership to include annual broker survey

AVON, CONNECTICUT, USA (February 27, 2025)

Data will help brokers and carriers drive decisions and success in voluntary market

Two voluntary/worksite leaders are combining resources to produce the industry’s most comprehensive annual study of broker best practices, preferences and challenges. Eastbridge Consulting Group and Voluntary Advantage, a digital platform focused on the voluntary benefits industry, will partner this year on a broker survey to collect data on current topics and trends in the industry, including sales growth, voluntary products, claims integration, enrollment, technology funding and carrier selection criteria.

Eastbridge will use the new data to update research based on annual broker surveys it has conducted since 2013, and will distribute the findings in a report to carriers participating in its Information Partner™ program. These carriers can use the information to gain important insights from a key stakeholder group to help drive their strategic decision-making.

Brokers participating in the survey also will have access to an exclusive webinar that highlights key topics from the survey results. Brokers can use these findings to compare their own practices to others in the market and ensure they remain competitive.

“The Voluntary Advantage community represents an ideal partner for us in this facet of our distribution research efforts here at ECG,” said Nick Rockwell, Eastbridge president. “We believe their leadership and board’s pulse on the distribution aspects of the voluntary market will bolster this study’s value even more.”

The combined expertise and resources of the two organizations will deliver in-depth insights into broker best practices and industry trends that will help brokers and carriers alike make informed, strategic decisions in the evolving voluntary benefits landscape, according to Voluntary Advantage.

The survey will be available to voluntary brokers Monday, March 3 through Friday, March 21. Brokers interested in participating can get more information by emailing Eastbridge at [email protected] or Voluntary Advantage at [email protected] or [email protected].