Broker Perspectives on the Voluntary/Worksite Market SpotlightTM Report
Cost: $2,000; published 2025
To gain a deeper understanding of broker perspectives within the voluntary/worksite market, Eastbridge carried out two complementary surveys: one as part of the annual NMG Insights Study focused on voluntary benefits, and another in collaboration with Voluntary Advantage. The combined findings from these initiatives form the foundation of this comprehensive report.
The 2025 Broker Perspectives on the Voluntary/Worksite Market report addresses the following topics:
- Brokers’ current focus on voluntary
- Voluntary sales performance
- Voluntary products brokers sell most commonly
- Voluntary carriers brokers use most frequently and the criteria they use to select carriers
- Importance of claims integration and expectations of carriers for claims integration
- Communication and enrollment methods
- Technology platforms, importance of APIs, and compensation
- Employer and employee enthusiasm for voluntary products
- Biggest issues impacting the voluntary benefits industry
View Table of Contents
1. Executive Summary
A. Study Information
B. Executive Summary
C. Participant Demographics
2. Findings
A. Focus on Voluntary
1. Percentage of Revenues from Voluntary
2. Voluntary New Business Annualized Premium
B. Voluntary Products
1. Most Commonly Sold Voluntary Products
2. Prevalence of Selling Nontraditional Voluntary Products
C. Carriers
1. Most Frequently Used Carriers
2. Carrier Selection
3. Bundling Products
4. Carrier Types and Preferences for Bundling Voluntary Products
5. Number of Products Offered by Multiple Carriers in a Single Enrollment
6. Top Reasons to Change Carriers
D. Claims Integration
1. Importance of Claims Integration
2. Brokers Knowledge and Expectations of Carriers for Claims Integration
3. Brokers Preference for Claims Notification Process
4. Claims Utilization Reporting
E. Communication and Enrollment
1. Communication and Enrollment Methods
2. Technology Platforms
3. Importance of APIs
4. Commissions
F. The Future
1. Future Expectation and Enthusiasm for Voluntary
2. Impact of Inflation on Enthusiasm for Voluntary Products
3. Biggest Issues Impacting the Voluntary Industry