Voluntary Benefits: Brokers Back in Business Spotlight™ Report

Cost: $2,000; published 2023

The 2023 Voluntary Benefits: Brokers Back in Business report addresses the following topics and compares, where appropriate, this year’s results to past studies:

  • Brokers’ current focus on voluntary
  • Sales performance relative to pre-pandemic results
  • Voluntary products brokers sell most commonly today and recent changes in product mix
  • Nontraditional products brokers sell most frequently on a regular basis
  • Voluntary carriers brokers use most frequently and the criteria they use to select  carriers
  • Enrollment method brokers use most often and enrollment participation results
  • Technology platforms brokers use most frequently and the importance of building products on them
  • Employer and employee enthusiasm for voluntary products
  • Biggest issues impacting the voluntary benefits industry

View Table of Contents

1. Executive Summary

A. Study Background and Objectives

B. Methodology

C. Key Findings

2. Findings

A. Focus on Voluntary

1. Percentage of Revenues from Voluntary

3. Voluntary New Business Annualized Premium

B. Voluntary Products

1. Most Commonly Sold Voluntary Products

2. Prevalence of Selling Nontraditional Voluntary Products

C. Carriers

1. Most Frequently Used Carriers

2. Carrier Selection

3. Number of Products Offered by Multiple Carriers in a Single Enrollment

4. Top Reasons to Change Carriers

D. Enrollment

1. Enrollment Participation Rates

2. Enrollment Methods

3. Technology Platforms

E. The Future

F. Demographics

1. Typical Size of Voluntary Case

2. Size of Agency



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Spotlight™ Report Index


For more information, please contact us at [email protected] or (860) 676-9633.



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