Rising Tide for Brokers in Voluntary Business Spotlight™ Report

Cost: $2,000; published 2024

The 2024 Rising Tide for Brokers in Voluntary Business report addresses the following topics and compares, where appropriate, this year’s results to past studies:

  • Brokers’ current focus on voluntary
  • Voluntary sales performance
  • Voluntary products brokers sell most commonly today and recent changes in product mix
  • Nontraditional products brokers sell most frequently on a regular basis
  • Voluntary carriers brokers use most frequently and the criteria they use to select  carriers
  • Preferences for Bundling Voluntary Products
  • Importance of claims integration and expectations of carriers for claims integration
  • Enrollment method brokers use most often
  • Compensation preferences
  • Technology platforms brokers use most frequently
  • Employer and employee enthusiasm for voluntary products
  • Biggest issues impacting the voluntary benefits industry

View Table of Contents

1. Executive Summary

A. Study Background and Objectives

B. Methodology

C. Key Findings

2. Findings

A. Focus on Voluntary

1. Percentage of Revenues from Voluntary

2. Voluntary New Business Annualized Premium

B. Voluntary Products

1. Most Commonly Sold Voluntary Products

2. Prevalence of Selling Nontraditional Voluntary Products

C. Carriers

1. Most Frequently Used Carriers

2. Carrier Selection

3. Bundling Products

4. Carrier Types and Preferences for Bundling Voluntary Products

5. Number of Products Offered by Multiple Carriers in a Single Enrollment

6. Top Reasons to Change Carriers

7. Communication and Commission Statement Preferences

D. Claims Integration

1. Importance of Claims Integration

2. Brokers Knowledge and Expectations of Carriers for Claims Integration

3. Brokers Preference for Claims Notification Process

E. Enrollment

1. Enrollment Methods

2. Compensation

3. Technology Platforms

F. The Future

G. Demographics

1. Typical Size of Voluntary Case

2. Size of Agency

3. Number of Voluntary Cases Written in 2023



To purchase Reports: Call (860) 676-9633 or email [email protected]

Spotlight™ Report Index


For more information, please contact us at [email protected] or (860) 676-9633.



Follow Us

Terms of Use

Privacy Policy

Cookie Policy