Voluntary and the Small Case Market – Updated for 2024
Cost: $2,500; published 2024
Eastbridge has produced a Voluntary and the Small Case Market report for more than a decade. The report compiles research from multiple surveys in one place and analyzes the results and opportunities for selling voluntary benefits in the small employer market. For the purposes of this report, a small case is defined as having 10–99 employees. Topics included in this report include:
- The size of the small employer market
- Products sold in this market
- Small employer preferences that impact carrier service
- Top carriers in the market
- Employee attitudes toward and ownership of voluntary benefits
- Opinions of brokers who focus on the small case market
This information will help carriers better position themselves to compete in the small case market.
View Table of Contents
1. Executive Summary
A. Study Objectives
B. Key Findings
2. Detailed FIndings
A. The Market
1. Size of the Market
2. Benefits Offered
3. Prevalence of Voluntary
4. Types of Employees Currently Offered Voluntary Benefits
5. Voluntary Sales
6. Small Case Sales by Carrier
B. The Employer Viewpoint
1. Likely Changes to Benefits Program
2. Reasons for Offering Voluntary
3. Most Helpful Aspect of Voluntary
4. Most Important Outcomes
5. Number of Voluntary Carriers Used
6. Importance Factors in Choosing a Voluntary Carrier
7. Additional Products from Voluntary Carriers
8. Other Product Lines from Voluntary Broker
9. Voluntary Products Offered
10. Number of Voluntary Products Offered
11. Interest in Offering
12. Most Recent Enrollment Method
13. Preferred Enrollment Methods
14. Remote/Hybrid Employees and Benefits Enrollment
15. Methods of Educating and Communicating Benefits
16. Most Important Factors Considered in Choosing an Enrollment Platform
17. Inflation and Voluntary Enrollment Participation
18. Administrative Preferences of Small Employers
C. The Employee Viewpoint
1. Ownership of Voluntary
2. Voluntary Products Owned
3. Number of Voluntary Products Owned
4. Reasons for Buying Voluntary
5. Interest in Buying on a Voluntary Basis
6. Importance of Insurance Products
7. Preferred Method of Payment
8. Importance of Different Benefit Categories
9. Noninsurance Benefits
10. Preferences for Learning about Voluntary
11. Enrollment Methods 12. Satisfaction with Enrollment
13. Inflation Impacts to Voluntary Products in Last 12 Months
14. Inflation Impacts for Future Voluntary Purchases
15. Online Capabilities
D. The Broker Viewpoint
1. Respondent Demographics
2. Top Products Sold
3. Enrollment Methods
4. Enrollment Technology Fees
5. Technology Platforms
6. Factors in Choosing a Voluntary Carrier
7. Voluntary Carriers Used
8. Number of Products Offered and Carriers in a Single Enrollment
9. Claims Integration
10. Biggest Concern about the Industry
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