Cost: $3,500; published 2019
As the voluntary/worksite market continues to evolve and grow, listening to your customers’ needs is more important than ever. When developing products, marketing plans and enrollment strategies, carriers that want to succeed in the voluntary market must consider the needs, wants and expectations of all customer or key stakeholder groups, including brokers, employers and employees.
To support increased understanding of both the voluntary market and customers, Eastbridge publishes MarketVision™ reports every few years that provide detailed data for each customer group. This report, MarketVision™—The Employee Viewpoint©, updates previous studies, where appropriate, and provides important information on employee attitudes and opinions about voluntary products.
The report addresses important questions such as:
The study also compares the current results to those in past employee MarketVision™ studies.
1. Executive Summary
A. Report Objectives
B. Methodology
C. Key Findings
2. Overall Findings
A. Ownership of Products through the Employer
B. Funding for Insurance Products
C. Interest in Buying
3. Findings on Voluntary Product Owners
A. Voluntary Product Ownership
B. Types of Voluntary Products Owned
C. Product Most Willing to Pay for on a Voluntary Basis
D. Preferred Payment Method
E. Importance of Different Insurance Products
F. Interest in Buying
3. Findings on Voluntary Product Owners
A. Voluntary Product Ownership
B. Types of Voluntary Products Owned
C. Number of Voluntary Products Owned
D. Reasons for Buying
E. Enrollment
1. How Benefits Were Communicated
2. Application/Enrollment Process
3. Enrolling Voluntary with Core
4. Satisfaction with Enrollment Experience
5. Overall Satisfaction with Enrollment Process
4. Findings on Those Not Owning Voluntary Products
A. Non-Owners of Voluntary
B. Reasons for Not Buying Voluntary
C. Lapse Reasons
5. Demographics
A. Respondent Demographics