MarketVision™
– The Employer Viewpoint Update
As competition in the voluntary market continues, carriers wanting to gain or maintain dominance in the market will need a keen understanding of all their customers, from the distributor to the employee and employer. Eastbridge’s latest study, MarketVision™ — The Employer Viewpoint Update, focuses specifically on the employer customer group. The study results are based on quantitative interviews with plan administrators in accounts ranging from 10 to more than 5,000 employees. The topics covered include:
- Types of benefits (voluntary and employer-paid) employers offer
- Migration of benefits from employer to employee paid
- Techniques used to help manage benefit costs
- Process used by employers to choose a voluntary carrier
- Role advisors (i.e., brokers) play in the decision-making process
- Current and preferred enrollment methods allowed by employers
In addition, the study compares current employer attitudes with those reported in an earlier MarketVision™ studies completed in 2002 and 2006.
Order Info: The cost of the report is $3,500. To purchase the report, call us at (860) 676-9633 or email info@eastbridge.com. Published 2010.
Table of Contents
1. Executive Summary
A. Key Findings
B. Eastbridge Recommendations
C. Study Objectives
and Purpose
D. Methodology
2. Findings on All Employers
A. Overview
B.
Controlling Benefit Costs
C. Benefits Offered
1. Employer-Paid Benefits
2. Voluntary Products
Offered
3. Voluntary Products by Account
Size
4. Consumer-Driven Health Care
5.
Benefits Not Offered
6. New Sales Product Potential
D. Use of Employee Self-Service
E. Brokers and Other
Intermediaries
1. Role of the Broker
2. Preferences for Purchasing
Benefits
3. Preferences Regarding Contacts for New Voluntary
Products
3. Quantitative Findings on Those Offering Voluntary
Products
A. Overview
B. Reasons for Offering Voluntary Products
C. Voluntary
Carriers
1. Choosing a Carrier
2. Number of Voluntary Carriers
3. Other Coverage
with Voluntary Carriers
D. Brokers
E. Enrollment
1. Most Common Method of Voluntary
Enrollment
2. Preferred Method
3. Acceptable Methods of Enrollment
4. Benefit Statements
F. Employee Decisions about
Voluntary Products
4. Quantitative Findings on Those Not Offering
Voluntary Products
A. Overview
B. Reasons for Not Offering
5. Appendix
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