Eastbridge announces new report on current enrollment practices of voluntary carriers

AVON, CONNECTICUT, USA (January 5, 2010)

Enrollments can make or break a voluntary case. If the enrollment does not achieve good participation and retention, then the time and effort taken to sell the case isn’t worth much. But in today’s complex world of benefits, enrollment is becoming even more important. More and more carriers are trying to differentiate their company with brokers as well as customers by offering more alternatives and better enrollment processes.

Eastbridge’s Enrollment Practices for Voluntary Products report takes a look at 22 carriers’ current enrollment practices and how different enrollment methodologies are faring in today’s market. Where appropriate, the report compares the current findings to those in the 2000 and 2006 studies.

The report provides insight on the following issues:

• Enrollment set-up and management
• Enrollment differentiation
• Enrollment methods
• Enroller sources and compensation
• Enrollment support, including use of call center, laptop, web, and telephonic enrollments
• Post-enrollment services, including re-enrollments

The cost of the report is $2,500. More information, including a table of contents for the report, is available by clicking here. To purchase the report, call (860) 676-9633 or email info@eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.