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Recent News

New Eastbridge research examines marketing and sales practices of voluntary benefit carriers

Avon, Connecticut (January 25, 2022)


Most voluntary carriers use multiple methods to track the effectiveness of their sales and marketing efforts, but many say they’re dissatisfied with those tracking abilities, according to Eastbridge’s 2022 Marketing and Sales Practices of Voluntary Carriers Frontline™ Report.

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Our Most Recent Report

Field Structure and Distribution in Voluntary Carriers

Published 2021


This report provides an overview of the various structures and positions carriers have for distribution, sales support, enrollment and ongoing service for 23 voluntary carriers.  Carriers can use the data to compare their own distribution structure against other voluntary carriers active in the market.

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Recently Published Articles

COVID-19's impact on voluntary sales, part 2

July/August 2021


IN A PREVIOUS column, we reported that voluntary new business annualized premium (sales) for 2020 was $7.463 billion, down 15.5% over 2019 sales. This article highlights sales by product line and platform.

Stuck in the middle?

May/June 2021


IT’S COMMON FOR benefits professionals to reference all the nuances between the large and small ends of the voluntary market. The number of carriers used per enrollment and the top products offered are just a couple of the easily discernible aspects of these market segments. However, the mid-market (employers with between 100-999 employees) is a distinct segment with particular preferences and characteristics.

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