Eastbridge Consulting Group’s recently released report, Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles, examines the current trends in the worksite marketplace and provides a competitive analysis on 12 of the top players in the market. All information presented in the report has been updated for 2017; the sales and results data is for year-end 2016.
This report examines the voluntary/worksite marketplace; specifically, annual sales, inforce premium, leading players, product trends, and distribution channels. In addition, the report provides a competitive analysis on 12 of the top voluntary/worksite marketing players.
THIS IS THE LAST in our series of columns on voluntary market sales results for 2016. The first article looked at overall voluntary sales for the year, while the second reviewed sales by product and platform. This article spotlights sales by distribution segment.
LAST MONTH, WE REPORTED voluntary new business annualized premium (sales) for 2016 were $7.630 billion, up almost 7 percent over 2015 sales. This column takes a closer look at these results by product line and platform.
ACCORDING TO OUR annual U.S. Voluntary/Worksite Sales Report, new business annualized premium (voluntary sales) increased again last year. Total sales for 2016 were $7.630 billion, up almost 7 percent over 2015 sales.