Delving Deeper into Employee Demographics
MarketVision™ — The Employee Viewpoint©

Cost: $2,000; published 2018

Eastbridge’s bi-annual MarketVision™—The Employee Viewpoint© study tracks the needs, wants and expectations of one of the markets “key stakeholder” groups—employees. The purpose of this segmentation analysis report, Delving Deeper into Employee Demographics —  MarketVision™—The Employee Viewpoint© is to delve deeper into the 2017 MarketVision™ report findings to identify how employee ownership and attitudes vary by different demographic components. Specifically, the report looks at the data by employer size, generation, income, occupation and industry. For each category, the report examines:

  • Ownership of products through employer
  • Number of voluntary products owned
  • Type of voluntary products owned and reasons for buying
  • Future interest in buying voluntary products
  • Benefits and enrollment communication and satisfaction
  • Enrollment methods and preferences
  • Overall voluntary enrollment experience satisfaction
  • Desired carrier website capabilities

 

View Table of Contents

1. Report Overview

A. Report Objective

B. Methodology

C. Report Structure

2. Findings by Employer Size

A. Introduction

B. Summary Findings

C. Detailed Finding

3. Findings by Generation

A. Introduction

B. Summary Findings

C. Detailed Findings

4. Findings by Income

A. Introduction

B. Summary Findings

C. Detailed Findings

5. Findings by Occupation

A. Introduction

B. Summary Findings

C. Detailed Findings

6. Findings by Industry

A. Introduction

B. Summary Findings

C. Detailed Findings

 


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